APRIL GREIMAN – “If design doesn’t feel good in your heart, what the mind thinks doesn’t matter”Posted: May 3, 2013
April Greiman is regarded as one of the most influential designers of the digital age. She transformed the way the world perceives graphic design from a media to an art form. Her hybrid-based approach and innovative use of advanced digital technology have made her a leader in the design world for over 30 years.
April is a thinker, designer and artist. She covers web design, print, moving imagery, 3D design, and architecture. In the 1980s, Greiman is credited with being one of the first designers to use computers as a design tool and take advantage of new digital technology such as Apple MacIntosh and Quantel Paintbox.
Born in New York in 1948, April studied design at the Kansas City Art Institute in Missouri, and the Basel School of Design in Switzerland. In 1976, April Greiman moved to California and established her practice, Made in Space, a graphic design studio in Los Angeles, were she operates and works out of.
Greiman actively challenges every convention in the industry and pushes the boundaries of design. Her work was influential in shaping the Californian New Wave style and postmodern design in America.
April prefers to be called a ‘trans-media artist’ as she finds the term ‘graphic designer’ is too limiting. Often collage-like, her graphic designs experiment with layered typography and pictures whose elements seem to hover in time and space. A fusion of art and technology, her works are particularly identified for their spatial qualities and use of computer flaws such as pixelated imagery as integral parts of her digital art.