SAUL BASS – “Design Is Thinking Made Visual”

Saul Bass

Saul Bass (1920-1996) was known for his award-winning graphic designs and films, as well as for his film posters and motion picture title sequences.  He had created over 50 title sequences for Preminger, Alfred Hitchcock, Stanley Kubrick, John Frankenheimer and Martin Scorsese.

He had already have a quite successful career  as graphic designer when he was asked to create the first film’s title sequence by Preminger.  He, then began his new glamorous career in the film industry,  creating animations and collaborating with some of the greatest filmmakers of all time.

Poster for The Man With the Golden Arm, 1955

Though not like Bass’s extravagant Hollywood movies, I myself make videos of very minute scale.  His great creativity with the title sequences was a brilliant eye opener.  For small budget films, the filmmakers often neglect to pay much attention to title sequence, however, Saul Bass’s works reminded us that it should not be the case for any scale videos and movies.


Alternating with his legendary career in film industry , Bass’s commercial graphic design was also phenomenal. His corporate identity logo designs alone may not fit into an average designer’s  career. His works included establishing their corporate identities for United Airlines, AT&T, Minolta, Bell Telephone System and Warner Communications. He designed the poster for the 1984 Los Angeles Olympic Games. They all seemed to be incredibly well constructed and thought through in all aspects and angles.


His almost unlimited creativeness and passion towards his design works are perhaps still great inspiration and stimulus to the designers of the following generations.





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