Shigeo Fukuda

Born in Tokyo February 4, 1932, to a family that was involved in the design and manufacturing of toys. Growing fukuda_455541up in this setting it was only inevitable that Fukuda would be involved in some form of design. At the end of WWII Fukuda became interested in the minimalist ‘Swiss Style’ of graphic design, and also graduated from Tokyo National University of Fine Arts and Music.


Fukuda’s style of Graphic design is very simplistic, which is what he became know for, his posters “distilled complex concepts into compelling images of logo simplicity” (The New York Times).

Working also in the area of illusion tumblr_ljwtk8gVHi1qaz1ado1_500   ism, he says, “I believe that in design, 30% dignity, 20% beauty, 50% absurdity are necessary. Rather than catering to the design sensitivity of the general public, there is advancement in design if people are left to feel satisfied with their own superiority, by entrapping them with visual illusion.”

As a designer, Fukuda feels a great sense of moral responsibility, and because of this some of his design works reveal his convictions. Fukuda’s most famous poster, ‘Victory 1945’ is a statement on the senselessness of war. At the time war was a big business, anfukuda 2d the simplicity of the poster and his simplistic idea of peace is what won him the grand prize at the 1975 Warsaw poster contest.

The natural trend for designers of Asia is to look towards Fukuda-02western trends and ideas, something that Fukuda did not do, possibly shifting the trends, making him an influential designer for the East.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s