Shigeo FukudaPosted: May 3, 2013
Born in Tokyo February 4, 1932, to a family that was involved in the design and manufacturing of toys. Growing up in this setting it was only inevitable that Fukuda would be involved in some form of design. At the end of WWII Fukuda became interested in the minimalist ‘Swiss Style’ of graphic design, and also graduated from Tokyo National University of Fine Arts and Music.
Fukuda’s style of Graphic design is very simplistic, which is what he became know for, his posters “distilled complex concepts into compelling images of logo simplicity” (The New York Times).
Working also in the area of illusion ism, he says, “I believe that in design, 30% dignity, 20% beauty, 50% absurdity are necessary. Rather than catering to the design sensitivity of the general public, there is advancement in design if people are left to feel satisfied with their own superiority, by entrapping them with visual illusion.”
As a designer, Fukuda feels a great sense of moral responsibility, and because of this some of his design works reveal his convictions. Fukuda’s most famous poster, ‘Victory 1945’ is a statement on the senselessness of war. At the time war was a big business, and the simplicity of the poster and his simplistic idea of peace is what won him the grand prize at the 1975 Warsaw poster contest.