Kellie Mitchell talks: Raymond Loewy as of 10.May.2013.Friday.Posted: May 10, 2013
· Industrial designer and the 1949 original cover person on “Time” ‘s magazine, Raymond Loewy was born in France on the 5th of November 1893.
· Starting his life off in the European country, France, Loewy lived most of his seventy occupational years in USA. Whilst his creations were petrol emblems, e.g. Shell and former BP, the Greyhound Scenicruiser bus, Coca-Cola vending machines, the Pennsylvania Railroad GGI and S–1 locomotives, the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion and the Air Force One Ivery.
· In the beginning of Loewy’s New York life he discovered employment as a window creator for shops, such as the following; Macy’s, Wanamaker’s and Saks, whilst being a fashion illustrator for both magazine companies, “Vogue” and “Harper’s Bazar”.
· 1929 saw him achieve his first industrial–creation contract to modernise the look of a replicating machine by Gestetner. Addition contracts continued, including labor for Westinghouse, the Huup Motot Company (the Huupmobile shaping) and designing the Coldspot refrigerators for Sears–Roebuvk. It was this item that set the foundations for his reputation as an industrial designer. Loewy established a London building in the mid–1930’s, which is continuing today.
· 1937 Loewy commenced a connection with the Pennsylvania Railroad, and his most recognized creations for the company were their side locomotives. His original PRR commission was far from glorious: recreating bins in New York’s Pennsylvania Station. He modeled a streamlined shroud for K4s Pacific #3768 to pull his freshly recreated 1938 Broadway Limited. He continued by creating the experienced S1 locomotive, additionally the T1 class. Further on, at PRR’s call, he recreated Baldwin’s diesels with a specific “pointing shape” significance of the T1. Even though he did not create the well–known GG1 electric locomotive, he did however, enable a better look via suggesting joined structure compared to fascinated and added a narrow line paint pattern to show it’s even outlines.
· Moreover to locomotive creation, Loewy’s firms displayed numerous types of creative results for the Pennsylvania Railroad entailing stations, inside of sidecars and promoting tools.
· By 1949, 143 designers, architects and draftsmen were hired by Loewy. A.Baker Barnhart, William Snaith and John Breen were all partners of Loewy’s.
· Due to illness Raymond Loewy passed away on the 14th of July 1986.
· Source: http://en.wikipedia.org/wiki/Raymond_Loewy.