STOMP – EstherPosted: July 26, 2013
Stomp is a skateboarding brand aimed at gen y male youth,
Subcultural groups of this age bracket have been influenced into its’ design, derived from ‘gansta’ and ‘streetkids’ along with style influences from grunge and rap music culture.
Although the style of this brand resembles the clothing of rebellious youth which genuinely come from poor socioeconomic backgrounds, the company aims at youth willing to buy expensive skate brand products to look ‘cool’, in their skate subculture.
Stomp prides on its’ positive environmental impact, using mostly recycled materials in their clothing products, merchandise and packaging, The colour palette goes hand in hand with the organic nature of the company, using earthly colours and shades alongside black and white.
The symbol of a bear in the logo represents the fierceness of youth in skateboarding culture.