STOMP: THE NEW TRIBEPosted: July 26, 2013
PROFILE: STOMP SURFWEAR
STOMP is a new range of surf wear, targeting people of all ages and gender who are a member of the ‘surfing’ tribe.
It is not leisure wear for pool parties, nor for baby boomers island/resort hopping in Thailand.
It references a slightly silly dance craze from the 60’s, called ‘The Stomp’, and which was made popular with equally silly songs such as “Stomping at Maroubra’, by Little Pattie.
Right now, in the year 2013, this name, and label, carries a different message. It represents the new tribal surf culture, now totally accepted into the mainstream, by virtue of the new professionalism attached to this sport, as well as the new surfing icons who have been promoted to a new iconic and cultural status.
The cult of surfing, once considered a marginal activity, has created huge opportunities, for business in terms of surf wear manufacturing, and for surfers themselves, in terms of reaching the pinnacle of international competitive surfing. Make no mistake, surfing on both levels, is big business today.
We Australians love our sport heros and we pride ourselves on producing some of the best surfers, male and female. Back in the 60’s, the men surfed, while the girls watched and were sent for food (witness Puberty Blues, the iconic 60’s movie about this dichotomy).
Surfing attracts a ‘tribal’ sensibility. It proclaims, ‘we are the warriors of the last true frontier, where there are still real dangers and true freedom of spirit.’
Thus Stomp is a range of surf wear which reflects this new tribalism, and to which is attached a new political agenda, related to environmental issues.
Stomp is a range of surf wear which is both practical and cultural. We use materials which match the function required. For example, board shorts are quick drying and made from durable materials, sourced from ethical means of production. Anoraks and hoodies are made from cotton and microfiber. Girls beach dresses and shorts are made from 100% cotton and NOT manufactured in Bangladesh, using retro prints.
We pay homage to the past but are situated firmly in the present.